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iXS Motorcycle Fashion

iXS can trace its history back to 1906 when Christian Hostettler opened a bicycle and motorcycle workshop in in Wolhusen, Lucerne, even though the brand iXS wasn’t actually launched until 1979.

The Hostettler family continued to grow their motorcycle business, in 1932 a son of the founder opened a second motorcycle shop in the town of Sursee, which is where the head office is today.

During the 50’s the grandson of the founder worked for a while at BSA in Birmingham and a new company was founded, Fritz Hostettler & Co. Velos & Motos, specialising in the supply of replacement parts and accessories for bicycles and motorbikes.

The 60’s saw the company expand their motorcycle business by becoming the importer of BSA and Yamaha motorcycles into Switzerland.

Ever looking to expand their motorcycle business; in 1979 the company founded iXS Motorcycle Fashion.

According to company folklore the name iXS came about after a lengthy brainstorming session when a company director, Fritz Hostettler, tired of the time it was taking suggested in exasperation “Just put an ‘X’ in the name.” and the brand name iXS was born.

The company has built a reputation for Swiss quality clothing, expanding their motorcycle clothing range to cover; leathers, textiles, motocross, helmets, gloves, and boots for men, ladies and children.

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